Thursday, May 12, 2011

Marketing WCSS

Our halls and gyms at the Western Cape Sport School, should have huge banners that read such as ‘superior performance’, ‘popular’, ‘challenger’,
‘competitor’, ‘family friendly’, ‘prestige’ and ‘true blue’ (i.e. unique Western Cape values and style).

In each case the nature of the competition, the status of the team or the form of the training we offer must deliver a distinct type of emotional association to the school brand, the relevance and value of which can only be judged in terms of each individual athlete’s particular opportunities and challenges that come their way.

Sport is a reflection of society and we must acknowledge that sport like many aspects of our society sometimes encompasses the worst of human traits, including violence, corruption, discrimination, cheating and even drug abuse.

Our role at the school should be to outweigh the negatives with loads of positives, fulfilling lives from excess loads of core values, the bridging of cultural or ethnic barriers, developing peace and tolerance. The athletes should willingly establish new friendships, enjoy discussions after matches with the opposition and always strive for participation in a sporting code for life. Sport is critical to a child’s healthy upbringing and we should assist them to focus on community wellbeing.

As staff we can all play our role, so go out there and cover your walls with saying s of inspiration and drive. Beautify your surroundings with excellence and sport quotes, uplift the area in which you work and just maybe we can uplift those who need us most.

Enjoy the newly laid lawn and flower bed, a small token of the beauty that lies within and without the walls of the Western Cape Sport School.

Enjoy the sunshine and the rain...

Coach, Trainer or Teacher?

A Trainer is a person who educates others on specific topics of specific importance
A Coach is someone who offers advice, ideas and perspective when appropriate and in a way you can use them.

A Teacher is a person who provides formal education for others.

"Teaching is the art of assisting others with discovery." Teachers impart their knowledge and wisdom freely to help others develop and grow within them. Trainers focus on specific areas of development, soft skill and technical, to transfer best practices in action and thought process to others. Coaches observe others to understand their strengths and weaknesses then guide them down paths that will assist in developing or correcting those weaknesses. To be effective, especially in the area of adult learning, you must understand how and when to be all three.
I believe that to be truly effective, you need to be all three and because of this overlapping, there is no difference.

Many ways to define this. Just one option is:
a. teacher tells a group of people about certain knowledge,
b. trainer shares his knowledge while working with a group of people,
c. coach shares his knowledge while working with individual people, but also transfers skills, and provides (mental) support,

What they have in common is transferring knowledge. The difference is important when you have to deliver to a customer.

In most cases a trainer is responsible for delivering information - knowledge passes from the trainer to the trainee, and the trainer's success is measured by the trainee's ability to retain and repeat what they learned.

A teacher is similarly responsible for delivering information, however teachers are often more invested in the development of passion for their subject matter. The measure of a successful teacher is that his/her students are inspired to continue to pursue learning.

An effective coach works with clients to help them find tools and resources to answer their own questions and achieve their own goals. The measure of a successful coach is that their clients become increasingly self sufficient and self directed in the pursuit of their own goals.

A teacher teaches you what is fish(conceptual knowledge).
A trainer trains you how to fish(technical skills).
A coach motivates you to fish(empowerment).