Marketing WCSS

Our halls and gyms at the Western Cape Sport School, should have huge banners that read such as ‘superior performance’, ‘popular’, ‘challenger’,
‘competitor’, ‘family friendly’, ‘prestige’ and ‘true blue’ (i.e. unique Western Cape values and style).

In each case the nature of the competition, the status of the team or the form of the training we offer must deliver a distinct type of emotional association to the school brand, the relevance and value of which can only be judged in terms of each individual athlete’s particular opportunities and challenges that come their way.

Sport is a reflection of society and we must acknowledge that sport like many aspects of our society sometimes encompasses the worst of human traits, including violence, corruption, discrimination, cheating and even drug abuse.

Our role at the school should be to outweigh the negatives with loads of positives, fulfilling lives from excess loads of core values, the bridging of cultural or ethnic barriers, developing peace and tolerance. The athletes should willingly establish new friendships, enjoy discussions after matches with the opposition and always strive for participation in a sporting code for life. Sport is critical to a child’s healthy upbringing and we should assist them to focus on community wellbeing.

As staff we can all play our role, so go out there and cover your walls with saying s of inspiration and drive. Beautify your surroundings with excellence and sport quotes, uplift the area in which you work and just maybe we can uplift those who need us most.

Enjoy the newly laid lawn and flower bed, a small token of the beauty that lies within and without the walls of the Western Cape Sport School.

Enjoy the sunshine and the rain...